This happens countless times each week at Here Comes The Guide.

We get an email that says:

“Can you change the email that is receiving our leads? The last (catering manager, events sales person, etc.) who handled this has left – and the leads were going into an inactive inbox.”

Womp, womp. That’s expensive. You know that leads need to be responded to very quickly. Even a small delay can mean not getting the event.

The fix is to always use a department email for your “leadcatcher”. So, events@yourvenue.com or weddings@yourvenue.com.

You can then direct that email to your current staffer or assign a person to monitor that email inbox. Just make sure someone always is!

TO DO FOR YOU:

Make sure your leadcatcher email is being monitored on all your marketing channels.