This happens countless times each week at Here Comes The Guide.
We get an email that says:
“Can you change the email that is receiving our leads? The last (catering manager, events sales person, etc.) who handled this has left – and the leads were going into an inactive inbox.”
Womp, womp. That’s expensive. You know that leads need to be responded to very quickly. Even a small delay can mean not getting the event.
The fix is to always use a department email for your “leadcatcher”. So, email@example.com or firstname.lastname@example.org.
You can then direct that email to your current staffer or assign a person to monitor that email inbox. Just make sure someone always is!
TO DO FOR YOU:
Make sure your leadcatcher email is being monitored on all your marketing channels.