SHOW NOTES:

1:34 The topic Jess talks about with all of her clients!
1:58 Are you absolutely sure what’s working?
2:22 Did the website solve the problem of not knowing where leads came from?
3:01 What are the things venues think about with marketing success?
3:10 Here’s what we hear
3:28 A vitally important question to ask!
4:02 What you can do when you know about your referring sources
4:13 Okay but what are referring sources?
5:04 What happens when Jess has these conversations with clients
5:30 1 point of confusion to note
6:01 Key differences between these two ways to track
7:34 Don’t put this option on your drop down menu
7:50 Example of how people do organic searches (and what you can learn from it)
8:40 Make sure to do this to stay current!
9:16 Let’s talk Google Analytics
9:40 The present we are giving you with this episode <3
11:14 If you are someone weighing in on where your money is spent, then you HAVE to get this information
12:01 Venue example #1 – how knowing their referrals turned into a vendor partnership
13:02 Venue example #2 – this data guy was surprised by his referrals!
14:32 Venue example #3 – maybe you shouldn’t let go of the local wedding site
14:50 What you have to ask yourself when looking at your referring sources
15:40 We want to encourage you make these informed decisions!
16:13 List of what to do in order to make the best marketing decisions
17:00 *all of this makes budgeting decisions easier!*
17:15 Using this Google Sheet from a previous module will really help you