A GUIDE TO YOUR REFERRAL SOURCES
HOW TO USE PHOTOS TO TELL YOUR STORY
A FOCUS ON SOCIAL MEDIA
LOOM – A TOOL TO CUT THROUGH THE NOISE
USING YOUR VENUE SUPERPOWERS TO NAVIGATE THE NEW NORMAL
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REFER TO THE SHOW NOTES
LISTEN TO THE EPISODE
Get some of your crickets to start chirping! Loom is a tool that helps you get your message across through instantly shareable videos—showing your face and computer screen simultaneously. It gives your communication with prospective couples a short-form video feel with a personal touch. In this module, we'll go over creative ways to use Loom to help make the sale—from following up after the site visit to playing up your venue's superpowers. #notsponsored
WHAT YOU'LL LEARN WHEN YOU DIVE INTO THIS MODULE:
LOOM – A NEW TOOL TO CUT THROUGH THE NOISE
LOOM – A NEW TOOL
TO CUT THROUGH
THE NOISE
2023 VBBC • MODULE 2
Refer to the time-stamped show notes below when you want to revisit any particular portions of the episode.
LISTEN TO THE PODCAST
SHOW NOTES:
1:48 One of the tools that has been wildly effective at Here Comes The Guide
2:33 Why did this tool appeal to us so much?
3:20 Quick description of Loom
3:53 Why would we say Loom is better than email?
5:15 Loom not only captures information, but personality as well
6:01 Emails don’t always translate tone
6:15 We know we have a higher response rate with our clients through Loom
6:51 The kind of data you get can inform your next steps
7:35 A case for why Loom has been successful with our clients
8:50 It’s game changing to show your information
9:30 This tool is more time efficient for everyone
9:55 How difficult is Loom to use? Is it scary?
10:14 Jess lets you know the answer and admits she is not the most tech savvy
11:16 Why do we see this being a game changing tool for YOU?
11:33 P.S. Loom has no idea who we are and that we are obsessed with them
11:59 How venue managers can use Loom day-to-day
12:30 Example #1 – working with Sally
13:39 How powerful showing and not saying can be
14:17 The steps you take to make this powerful package
14:38 You might be feeling this hesitation, so let Jess ease your mind
15:14 Your best quality leads need this kind of response!
15:55 Don’t be afraid to test and readjust your response strategy
16:14 Example #2 – following up on leads that have gone “crickets”
16:39 Here are some of things you can say to these “cricket” couples
17:19 Example #3 – an “evergreen” use
18:17 What your Loom auto-responder could sound like
18:43 Example #4 – helping with the hardest part
19:19 Loom gives you the ability to walk through your contract with couples virtually
19:57 If you do this you’ll save time and confusion
20:34 What this couple did when they didn’t understand the quote, and what you can do to help
21:57 Loom cuts through the noise and establishes a connection with your clients
22:22 A very important tip when using Loom
23:08 Jess keeps it real in her videos, and why it took a relationship to the next level
24:04 Loom shows you're human, which fosters connection
Loom helps you not only cut through the noise, but also helps you cut through the places of complication when it comes to making the sale—all while establishing a more personal connection with your couples.
Caroline, our Social Media Manager, walks you through recording a Loom for your couples—including a few tips and tricks to level up those Looms.
Find even more Loom tutorials here! https://www.loom.com/community
USING LOOM AS A WEDDING VENUE
VIDEO
YOUR TOOLS FOR THIS MODULE
JessBrie Johnson started at Here Comes The Guide in 2017, working closely with wedding venues in the Southwest market. Her superpower is the ability to make friends with anyone, and her venue clients always appreciate hearing her voice on the other end of the phone—or seeing her smiling face in a Loom! When she's not helping venues strategize their wedding business, she's busy being a bonus mom to two rambunctious boys.
JESSICA BRIE JOHNSON
Meredith Monday Schwartz started at Here Comes The Guide in 1997 (we didn't even have a website back then—there might also have been dinosaurs running around!) and was a wedding venue specialist for 10 years before taking over as Chief Bossypants in 2007. In the years since she joined HCTG, she's learned a lot about wedding couples, wedding venues, and running a company profitably—and well.
MEREDITH MONDAY SCHWARTZ
