Weddings are unique in that they sit right at the intersection of love and money. 

Venues that truly embrace the very personal and emotional nature of the event are the ones that get booked out seasons in advance.

But how can we get to the emotional heart of things, specifically?

Sure, you know you need to personalize your email templates. And that you need to be warm and personal in each phone interaction. Because, of course.

But today I wanted to take it a step further by sharing the following questions from my colleague, Sarah Thomsen. A former wedding coordinator, she built real relationships—and trust—with her couples by digging deep. These questions can be sprinkled into phone calls, added to questionnaires or intake forms, and asked during site visits:

• How long have you been together and where did you meet? 
• Can you share with us your proposal story?
• What do you want your guests to remember most about your wedding?
• What are the top 3 things you want to have at your wedding?
• Do you want a Day-of Coordinator? If so, what are your expectations? How can they make your day as stress-free as possible?
• What are your “must haves”, what things are less important, and what things are a “no/don’t want”?
• What family traditions can we include in your celebration?
• Are there any family/guest issues we should be aware of?
• What is the best wedding you’ve ever attended?
• In general, how would you describe your guests?
• What should I know about you, your fiancé, and the wedding you envision?

TO DO FOR YOU:

Which of these questions can you add to your interactions with wedding couples to let them know you care deeply about their specific event?