SHOW NOTES:

1:42 Interesting history on Caroline’s position at Here Comes The Guide
2:39 What is the current state of social media in the wedding industry?
2:54 You need to be on socials! Don’t worry though, it doesn’t have to be overwhelming
3:19 We know you may not be staffed to accommodate all of our recommendations, so we are giving you options
3:54 Are the “big guys” still in play in social media?
4:22 Visual elements are an extension of your gallery and website
4:36 Instagram and TikTok are the main players moving forward
5:03 With Millennials and Gen Z in mind, this where you should be putting your time and focus
5:22 An example of how these generations use Instagram and TikTok
5:50 Don’t overlook this social media platform!
6:16 Use these kinds of tools to make pinning easier for you
6:32 Social media feels overwhelming… Where do I start?
7:05 First of all, jump in + show up on your socials
7:45 Next, create + post content!
8:20 What content areas should venues concentrate on?
8:45 Being authentic and sharing your brand story. How do you do that?
9:13 If you haven’t nailed down your superpowers, start here!
9:32 An example for garden venues
9:55 Once you’ve figured out your superpowers, then what?
10:32 Creating brand loyalty
10:58 Gen Z and Millennials will get on board with these kinds of businesses faster
11:43 One of the superpowers can be YOU
12:12 Speaking to the Gen X-ers out there, you need to hear this!
12:55 Example of a video you can do to show your authentic self
13:30 Professional distance doesn’t feel good anymore. Make that mind-shift!
13:48 How often do we need to be posting?
14:17 Caroline’s recommendation when thinking about the algorithm
14:55 Now a recommendation from a business-to-business standpoint
15:51 Don’t forget this step when posting stories!
16:08 If you are a part of a venue that doesn’t only do weddings, should you make a separate social account?
17:11 From a practical standpoint, you may not have access to your business’s main account. Then what?
17:39 Walking through an example using “Meredith Manor” to lay this out further
18:50 Please make sure your wedding page links to the wedding specific social account!
19:30 Focusing on these things will give you a great foundation
20:03 Here’s what we’ve found as the journey couples take from HCTG → your site → your socials
20:40 Can we focus on one kind of content? Or should it be a mix?
21:20 Here’s what it would look like to focus on Instagram
21:54 As you think about creating content, this is our take on what to focus on
22:20 No matter the focus, don’t forget about repurposing content!
22:39 Here’s one way you can repurpose content
23:33 One of the upsides to the wedding industry is this…
23:50 Show off your venue in the different seasons and in different wedding styles
24:36 Let’s talk about batch creating content
25:02 Some examples of what we do to batch create content
25:39 What to check to help you decide what to make when creating content
26:26 If you don’t have a dedicated staff member who handles your socials, use a scheduling app
27:07 Here is the breakdown of some of the additional tips and tricks we want to provide
29:29 Why you shouldn’t put all of your eggs in the Social Media basket?
30:45 The most balanced way you can do your marketing
32:05 Outside of this, feel free to reach out for further information from Caroline