A GUIDE TO YOUR REFERRAL SOURCES
HOW TO USE PHOTOS TO TELL YOUR STORY
A FOCUS ON SOCIAL MEDIA
LOOM – A TOOL TO CUT THROUGH THE NOISE
USING YOUR VENUE SUPERPOWERS TO NAVIGATE THE NEW NORMAL
A 10-module educational course to help you level up your wedding venue business.
FOR WEDDING VENUES
2020 COURSE
We’re going a bit “behind the scenes” and talking really honestly about what we did as a company to respond to the pandemic, and what we’ve been hearing from wedding venues all over the U.S.
HOW TO NOT JUST SURVIVE, BUT THRIVE IN A CRISIS
2020 VBBC • MODULE 3
A venue’s superpowers are the 3–5 things that that site has or does better than its competitors. We talk about how to find yours and then, most importantly, how to use them.
HOW TO FIND YOUR VENUE'S SUPERPOWERS
2020 VBBC • MODULE 2
We show you, step-by-step, how to give an effective, sell-out-your-calendar virtual site tour. You can now tour destination couples from all over the world.
HOW TO CREATE A VIRTUAL VENUE TOUR
2020 VBBC • MODULE 1
How to make sure your venue is ready to book—and host—small weddings and elopements, including ideas for crafting all-inclusive packages.
THE 411 ON ELOPEMENTS AND SMALL WEDDINGS
2020 VBBC • MODULE 6
How to write emails that potential wedding couples will respond to, with a special focus on writing responses to RFPs that will get couples to take the next step and book those site tours.
THE SECRETS TO EMAILS THAT ACTUALLY WORK
2020 VBBC • MODULE 5
Tips and advice on how to move wedding couples from their initial inquiry to coming in for a site tour, including best practices on response times, email messaging, and much more.
HOW TO MAKE THE SALE
2020 VBBC • MODULE 4
Innovative and creative ideas for wedding venues, including new package offerings, creative promotions, and using social media to bring couples to you.
SMART WAYS WEDDING VENUES ARE DOING NEW THINGS
2020 VBBC • MODULE 9
6 ways your current Venue Info Package (also known as your Pricing Guide) could be turning off wedding couples – along with fixes for each!
SIX WAYS YOUR VENUE INFO PACKAGE MIGHT BE FAILING YOU
2020 VBBC • MODULE 8
What your wedding venue's website must include – and what it must be able to do – to become a truly useful sales tool.
ALL ABOUT YOUR WEBSITE – YOUR MOST POWERFUL SALES TOOL
2020 VBBC • MODULE 7
Interview with guest Audrey Nelson, who has sat in the Event Manager's seat for a long career and has very deep industry knowledge.
PORTRAIT OF A SUCCESSFUL WEDDING VENUE MANAGER
