December 5, 2023

Revolutionize Your Lead Generation: The Power of Targeting for Venues

Today’s post comes to you in the form of a video. I was all up in my feelings that day and needed to speak to you directly about this.

The long and short? I recently had an experience that helped me to feel the pain YOU feel all the time when you are drowning in leads you can’t use.

Here’s what happened:

As I mention in the video, what we realized is that we needed to better TARGET our ideal candidate.

To do that, we made two changes:

1) We figured out our own superpowers and then decided who benefited most from those. Then we made this video, which made these ideas clear.

2) We then stopped promoting our video on TikTok, which was getting us hundreds of leads (but not usable ones), and started advertising on job boards where our ideal candidate was looking.

Those two changes have made all the difference.

This is the same for your business: know your superpowers, shout them out, and position your venue in the places where you can reach your ideal couple.

The formula for success is the same!

I’m so glad that Here Comes The Guide can help you with that kind of targeting. It’s what we’ve built our business doing—not overloading you with leads, but sending you the leads you can actually book.

That saves you time and effort and — I well know — that’s worth everything!

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Meredith Monday Schwartz started at Here Comes The Guide in 1997 (we didn’t even have a website back then—there might also have been dinosaurs running around!) and was a wedding venue specialist for 10 years before taking over as Chief Bossypants in 2007. In the years since she joined HCTG, she’s learned a lot about wedding couples, wedding venues, and running a company profitably and well. To hire Meredith to consult on best practices in your wedding venue business, email