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A venue’s superpowers are the 3–5 things that that site has or does better than its competitors. And we’re not overstating things when we say that knowing your venue’s superpowers is THE most important thing in order to sell OR market your venue effectively. In this module, we drill down into this topic deeply. We define what a "superpower" is and give you real-world examples. We talk about how to find yours and then, most importantly, how to use them.

WHAT YOU'LL LEARN WHEN YOU DIVE INTO THIS MODULE:

HOW TO FIND
YOUR VENUE'S SUPERPOWERS

HOW TO FIND YOUR VENUE'S SUPERPOWERS

2020 VBBC • MODULE 2

Refer to the time-stamped show notes below when you want to revisit any particular portions of the episode.

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SHOW NOTES:

6:26 What exactly is a superpower?
7:43 Tangible examples of superpowers.
8:18 View-related superpowers.
9:07 Event-space-related superpowers.
9:58 How Jolene helped a venue discover a huge superpower during a site visit.
11:23 How adding a superpower to the venue’s name was a gamechanger for this winery
12:56 Superpowers that relate to how a venue makes you feel
13:14 Meredith does a site visit with a venue with VERY unique superpowers - and falls in love.
15:46 This Texas venue is getting their superpower really, really right.
17:42 Embrace the fact that your venue is not right for everyone. Play to that!
18:00 How can a chain or franchise brand venue find their superpower?
18:43 The better you can filter to your exact right couple, the better off you’ll be.
19:35 “Family friendly” as a superpower.
20:45 Why saying “we give you great service” is meaningless. And how to make it meaningful.
23:20 Can a chandelier be a superpower?
25:32 Once we’ve decided that a chandelier CAN be a superpower, how can we amplify that, or use that properly?
27:12 How can having a “blank canvas” be a superpower?
27:57 Community centers and their superpowers
28:23 How to team up with a photographer to get some great shots to amplify your superpower.
30:25 How a seafood restaurant played up their superpowers.
31:18 Food as a superpower - what you need to make it work
33:11 Superpowers of restaurants
33:50 The superpower of the “all-inclusive package”
34:36 How a venue can figure out what their superpower is specifically
38:09 Your site tours are your best way to figure out your superpowers
38:46 How to personalize your superpower to specific couples in their contract proposal
39:17 Using our worksheet to figure out your venue’s superpowers
40:55 Using your reviews to find your superpowers
41:47 How your social media can help you find your superpowers
43:13 Can goats be a superpower? Yes. Used correctly, absolutely.
43:47 One of your superpowers could be an individual person.
44:15 Once you know your superpowers, what do you do with them?
44:56 How to come up with your Brand Superpowers Statement.
45:40 Examples of great Brand Superpowers Statements.
46:40 Meredith’s very favorite Brand Superpowers Statement.

A venue’s superpowers are the 3-5 things that that wedding venue has or does better than its competitors. 

And we’re not overstating things when we say that knowing your venue’s superpowers is THE most important thing in order to sell OR market your venue effectively. 

It’s the place where all your marketing efforts should start.

CRAFTING YOUR VENUE'S TAGLINE

Once you have identified your superpowers, use this worksheet to come up with your single-sentence Superpowers Statement.

You’ll use it everywhere.

WORKSHEET

This worksheets walks you through, step-by-step, how to find your wedding venue's superpowers.

If you're going to take 30 minutes on any exercise in this entire content series, this is the one to do. Just knowing your superpowers will change everything about your sales and marketing. 

GUIDE TO FINDING YOUR VENUE'S SUPERPOWERS

WORKSHEET

YOUR TOOLS FOR THIS MODULE

Jolene Rae Harrington may be Here Comes The Guide’s "wedding venue know-it-all", but it wasn’t always so: She was completely clueless when she planned her own wedding back in 1996—and the 2nd edition of Here Comes The Guide’s legendary "big book" saved the day! Grateful and inspired, she joined the small women-owned company as a writer and editor, but quickly found her niche helping wedding venues customize their profiles and map out their marketing strategy.

JOLENE RAE HARRINGTON

Meredith Monday Schwartz started at Here Comes The Guide in 1997 (we didn't even have a website back then—there might also have been dinosaurs running around!) and was a wedding venue specialist for 10 years before taking over as Chief Bossypants in 2007. In the years since she joined HCTG, she's learned a lot about wedding couples, wedding venues, and running a company profitably—and well.

MEREDITH MONDAY SCHWARTZ

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