A GUIDE TO YOUR REFERRAL SOURCES
HOW TO USE PHOTOS TO TELL YOUR STORY
A FOCUS ON SOCIAL MEDIA
LOOM – A TOOL TO CUT THROUGH THE NOISE
USING YOUR VENUE SUPERPOWERS TO NAVIGATE THE NEW NORMAL
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REFER TO THE SHOW NOTES
LISTEN TO THE EPISODE
In this module, we’re talking about a crucial tool in your sales toolbox, but one that often gets overlooked and under-appreciated: the Venue Info Package. (You might also call this your "Pricing and Amenities Guide".) It's easy to "set it and forget it" with your package, but you shouldn't because it's a key part of how couples decide which venues they want to visit. We’re laying out 6 ways your current venue info package could be turning off wedding couples – along with fixes for each!
WHAT YOU'LL LEARN WHEN YOU DIVE INTO THIS MODULE:
SIX WAYS YOUR VENUE INFO PACKAGE MIGHT BE
FAILING YOU
SIX WAYS YOUR VENUE
INFO PACKAGE MIGHT BE
FAILING YOU
2020 VBBC • MODULE 8
Refer to the time-stamped show notes below when you want to revisit any particular portions of the episode.
LISTEN TO THE PODCAST
SHOW NOTES:
3:10 Intro: six ways your venue info package might be failing to do its job
4:26 Mistake #1: too much text
10:32 Mistake #2: too few images
14:00 Mistake #3: pricing not laid out clearly
19:44 Mistake #4: too many rules
24:37 Mistake #5: outdated design or layout
26:39 Mistake #6: no call to action
You must get your Venue Info Packet right in order to have the strongest overall picture of your wedding venue to present to interested couples. The more concise and powerful you can make the message of WHY they should choose you, the better.
Jolene Rae Harrington may be Here Comes The Guide’s "wedding venue know-it-all", but it wasn’t always so: She was completely clueless when she planned her own wedding back in 1996—and the 2nd edition of Here Comes The Guide’s legendary "big book" saved the day! Grateful and inspired, she joined the small women-owned company as a writer and editor, but quickly found her niche helping wedding venues customize their profiles and map out their marketing strategy.
JOLENE RAE HARRINGTON
Meredith Monday Schwartz started at Here Comes The Guide in 1997 (we didn't even have a website back then—there might also have been dinosaurs running around!) and was a wedding venue specialist for 10 years before taking over as Chief Bossypants in 2007. In the years since she joined HCTG, she's learned a lot about wedding couples, wedding venues, and running a company profitably—and well.
MEREDITH MONDAY SCHWARTZ
