SHOW NOTES:

2:55 The question we get from venues all the time that led to this episode.
4:00 The things that are most likely to go wrong in an email response.
7:00 One (slightly uncomfortable) way you can know if you need to make these changes to your email templates.
9:48 The importance of the auto-response email. Here’s what you must get right there.
14:20 Here’s the heart of this episode: how to get the RFP (or “initial response”) email template right.
18:03 How to personalize your email template when you have very little info.
21:16 A real-world example of how to “surprise and delight” in an email where you have very little information about the potential couple.
23:58 The deciding factor for many Millennials: they want to feel like you could be friends.
24:58 A really smart strategy that can help you personalize your emails very quickly.
27:18: How to use your venue’s superpowers in this email template.
28:19 How to include a call to action in your email template.
29:26 Meredith’s soapbox issue: PLEASE create and use a quality custom email signature. Serious rant follows.
36:50 Things we think you should NOT include. (This may be controversial, buckle up.)
39:52 How this first personalized response email is like a “first date”. Don’t overshare too quickly.
43:01 How to handle follow up emails. 
44:37 The famous “Toothpaste” email.