A GUIDE TO YOUR REFERRAL SOURCES
HOW TO USE PHOTOS TO TELL YOUR STORY
A FOCUS ON SOCIAL MEDIA
LOOM – A TOOL TO CUT THROUGH THE NOISE
USING YOUR VENUE SUPERPOWERS TO NAVIGATE THE NEW NORMAL
DOWNLOAD THE TOOLS
REFER TO THE SHOW NOTES
LISTEN TO THE EPISODE
This module solves this very real problem: How can I do a site tour when I can't have couples on site? In this first module of the Venue Business Boot Camp, we show you, step-by-step, how to give a quality, sell-out-your-calendar site tour with you on site and the couple in the comfort (and safety!) of their home. The good news is that you’ll be able to use this during COVID-19, yes, but ALSO far beyond. It’s a truly money-generating skill to have.
WHAT YOU'LL LEARN WHEN YOU DIVE INTO THIS MODULE:
HOW TO CREATE A VIRTUAL VENUE TOUR
HOW TO CREATE A
VIRTUAL VENUE TOUR
2020 VBBC • MODULE 1
Refer to the time-stamped show notes below when you want to revisit any particular portions of the episode.
LISTEN TO THE PODCAST
SHOW NOTES:
1:26 Chelsea’s background - she’s sat in your chair as an Event Manager.
2:40 Why we decided to do a full module on Virtual Site Tours - Spoiler alert: COVID rears its ugly head.
4:10 What exactly is a Virtual Site Tour and why might it be useful even after COVID?
6:53 How to build the relationship with the couple.
12:12 The “Four Fs” of what is important to a couple on their wedding day.
14:59 Paint the picture of what their event could be like at your venue.
19:15 Why you must talk about food, whether or not you provide food and beverage on site.
21:12 How to find out what the couple’s vision is for their event and show them how it can translate to your venue.
22:10 How to point out places at your venue that will make for amazing photos. It’s an Instagram world, let’s show them your venue can give them great images.
23:23 Show your couple how their event will “flow” at your venue.
25:15 How to make the sale after the Virtual Site Tour.
28:42 Giving the couple their proposal document and talking money.
31:01 How to follow up after the Virtual Site Tour.
The good news is that you’ll be able to use this during COVID-19, yes, but ALSO far beyond. This tool allows you to expand your reach. You can now tour couples from all over the world. And their families!
READY-TO-USE SWIPE COPY
Ready, set, swipe! Customize and use our carefully-crafted email templates to send to couples to arrange a Virtual Site Tour.
EMAIL TEMPLATES
This worksheet walks you through all of the important questions to ask your couples before the site tour begins. We suggest using this as a guide during the first 10–15 minutes of your call, NOT sending this to couples to fill out in advance. The collaborative process is much more personal!
PRE-TOUR QUESTIONNAIRE
WORKSHEET
YOUR TOOLS FOR THIS MODULE
This Google Sheet is here to help you put together the dollars-and-cents wedding proposal for the couple. (Click the button below and then
make a copy.)
STEP-BY-STEP INSTRUCTIONS FOR GIVING AN EFFECTIVE VIRTUAL SITE TOUR
WORKSHEET
Wedding Proposal Worksheet
A Google Sheet to help you put together the dollars-and-cents wedding proposal for the couple. (Click the button to access, and then make a copy to save to your own Google Drive.)
SPREADSHEET
Chelsea Dahl could very well be crowned the Queen of Weddings. She's worked in the wedding industry for over a decade and has done it all: from venue sales and full event coordination to floral design and wedding venue marketing. She sees the industry from every angle and brings a fresh eye and venue-focused perspective to all things Here Comes The Guide.
CHELSEA DAHL
Meredith Monday Schwartz started at Here Comes The Guide in 1997 (we didn't even have a website back then—there might also have been dinosaurs running around!) and was a wedding venue specialist for 10 years before taking over as Chief Bossypants in 2007. In the years since she joined HCTG, she's learned a lot about wedding couples, wedding venues, and running a company profitably—and well.
MEREDITH MONDAY SCHWARTZ
