It's a fun one – we’re talking inspiration! In this module, we are sharing some of the ways that venues from all over the U.S. are being innovative and creative during the COVID crisis. We’re talking new package offerings, creative promotions and special deals, and all manner of ways to use social media to bring couples to you.

WHAT YOU'LL LEARN WHEN YOU DIVE INTO THIS MODULE:

INNOVATE + CREATE: SMART WAYS VENUES ARE DOING NEW THINGS

INNOVATE + CREATE: SMART WAYS WEDDING VENUES ARE DOING NEW THINGS

2020 VBBC • MODULE 9

Refer to the time-stamped show notes below when you want to revisit any particular portions of the episode.

LISTEN TO THE PODCAST

SHOW NOTES:

5:32 Offer creative specials
7:12 Offer creative packages
15:51 Offer unusual days of the week
19:12 Harness social media
26:23 Interesting ways to get couples in the door
28:05 Expand your client market
30:44 Use this time for big-picture goals

Our goal with this module is that you'll be inspired by one or more of these ideas, and find ways to translate this kind of maker spirit into your venue.

It's not enough to simply innovate and create—you need to market your unique offerings. And one place to do this effectively is on social media.

SOCIAL MEDIA MARKETING TIPS GUIDE

GUIDE

YOUR TOOLS FOR THIS MODULE

Denise Martinez joined Here Comes The Guide in 2006 after spending several years coordinating weddings and events for popular venues in the San Francisco Bay Area. Over the past 17 years she's spent her time growing departments and revenue streams for the company. She is passionate about building a company that we want to see more of in the world and helping support her team to be the best they can be.

DENISE MARTINEZ

Chelsea Dahl could very well be crowned the Queen of Weddings. She's worked in the wedding industry for over a decade and has done it all: from venue sales and full event coordination to floral design and wedding venue marketing. She sees the industry from every angle and brings a fresh eye and venue-focused perspective to all things Here Comes The Guide.

CHELSEA DAHL

Meredith Monday Schwartz started at Here Comes The Guide in 1997 (we didn't even have a website back then—there might also have been dinosaurs running around!) and was a wedding venue specialist for 10 years before taking over as Chief Bossypants in 2007. In the years since she joined HCTG, she's learned a lot about wedding couples, wedding venues, and running a company profitably—and well.