Your Venue’s Quirks Aren’t Problems – They’re Your Competitive Edge

I had a fascinating conversation with a venue owner last week that I can’t stop thinking about.

She was telling me about all the things she wished she could change about her property: the original 1920s hardwood floors that creak, and the unpredictable Pacific Northwest weather…

Here’s the thing:  every single “flaw” she mentioned is actually a superpower in disguise.

Those creaky floors? They’ve hosted love stories for nearly a century, and they have a “voice” of their own. The rain? It creates the most romantic, cozy atmosphere you can imagine. And good luck on your wedding day.

But here’s what most venue owners do instead: they apologize. They minimize. They try to hide what makes them unique.

Big mistake.

The couples who are perfect for your venue don’t want you to be like everyone else. They want you to be distinctly, authentically YOU.

Think about it this way: I’ve seen venues turn their biggest perceived challenges into their most compelling selling points. Imagine what you could do with your “challenging” elements.

Your quirks aren’t bugs—they’re features. Your obstacles aren’t problems—they’re your unique selling proposition.

TO DO FOR YOU:

Make a list of the 3 things you most wish you could change about your venue.

Then ask yourself: Who might actually LOVE these exact things?

I bet you’ll be surprised by what you discover.

Sometimes what you think is your biggest weakness is actually your greatest strength. You just need to find the right couples who see it that way.