That all-important time of year is coming quickly: Engagement Season.
If your venue is like most, you’ll get more inquiries for weddings January through March than during the rest of the year by a fair amount.
So, it’s important that your presence on every wedding website be as beautiful and accurate as possible.
Here are 3 things you need to do to set yourself up for Engagement Season success (and make those marketing dollars pay off!):
1) Make sure your photos are the very best they can be.
Quite frankly, without this piece, you’re already losing the race. Look at your profile page on each website where your venue appears (you can view your HereComesTheGuide.com page by clicking on the blue button at the bottom of this email). Check that you have as many photos as the site allows and that said photos are as high-quality as you can find.
If they’re not showing off your venue’s potential, now is the time to reach out to some photographers and get those gorgeous images.
2) Confirm that your pricing information is up-to-date for this new year.
The last thing you want is couples inquiring about an event and quoting old pricing. Do this on all websites where you market your venue—including your own site!—and on any templates or PDFs you send to potential clients.
3) Post a Special Offer (you can do that with us for free!).
Post a promo, discount, or perk that will entice wedding couples to book your venue. Got a special deal for January and February? Send it to us! That info will lead your page and be visible on search results lists. It’s a great way to stand out.
If you have changes to make (or photos to send us), send us an email at production@herecomestheguide.com and we’ll get those made for you.
I know you’re busy. But what we want most is for you to get value from your investment, not just with our website but with all your other advertising vehicles.
Trust me, doing the 3 things I’ve mentioned will pay off big-time very soon.
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