A gripping business fable that proves ANY venue can be successfully marketed.

Welcome to "Marketing The Murder Barn," a revolutionary 10-module course that transforms venue marketing obstacles into opportunities. Join us on a journey through this gripping business fable that proves ANY venue can be successfully marketed. Through the story of a historic barn with a dark past, you'll discover creative strategies to highlight your venue's unique features and turn them into powerful selling points—no matter how challenging they may seem.

Turn Your Venue's Challenges Into Your Greatest Marketing Assets

Inside our Marketing the Murder Barn Course

MMB • MODULE 2

The Plan: Lean into the Story + a Focus on Superpowers

Unearth and lean into what makes your venue truly special. Learn to identify, amplify, and leverage your venue's unique selling propositions and superpowers that make couples choose you over anywhere else—even if they can't articulate why.

GO TO MODULE 2

The Barn, The History, The Murder

Step into our compelling business fable where a venue's dark past becomes its greatest asset. Follow along as we uncover strategic principles for turning your venue's challenges, history, or quirks into captivating selling points.

GO TO MODULE 1

MMB • MODULE 1

MMB • MODULE 3

Find Your Couples:
Create Your Customer Avatar

Stop chasing every lead and start attracting your ideal clients. Create specific and detailed customer avatars that help you market specifically to couples who will love your venue, value your offerings, and become your best advocates.

GO TO MODULE 3

Download

Discover the Haunting Story

Download 'The Penrose Spiral' and read the story behind The Barn at Penrose Estate

MMB • MODULE 4

Your Website is Your Biggest Weapon

Guiding venue owners through creating effective websites that convert visitors to site tours—all demonstrated through Sarah's transformation of the Murder Barn's digital presence to appeal to different audiences.

GO TO MODULE 4

MMB • MODULE 5

Using Your Website to Get that Site Tour

A focus on converting website visitors to site tour bookings. Optimize every element of your digital presence to guide prospects through your sales funnel and get them excited to experience your venue in person.

GO TO MODULE 5

MMB • MODULE 6

Social Media and Digital Marketing

Cut through the social media chaos with focused strategies that actually work. Learn practical approaches to showcase your venue effectively without wasting time on platforms that don't convert.

GO TO MODULE 6

Explore

Explore The Barn's Website

Explore the mock online home we created for The Barn at Penrose Estate!

MMB • MODULE 7

Breaking Down the Sales Funnel

Measure what matters to grow your venue business. Discover the essential metrics that reveal exactly where your sales process needs improvement and which marketing efforts deliver real results.

GO TO MODULE 7

MMB • MODULE 8

The Sales Funnel Part 1: From Lead to Site Tour

Master the art of nurturing leads. Transform inquiries into excited couples ready to visit your venue through strategic follow-up systems that feel personal and build genuine connection.

GO TO MODULE 8

MMB • MODULE 9

The Sales Funnel Part 2: From Site Tour to Contract

Double your site tour conversion rate. Structure personalized property tours that help couples envision their day + implement follow-up strategies that transform "we'll think about it" into "where do we sign?"

GO TO MODULE 9

STAY TUNED FOR the final episode launching soon

COMING SOON

GET THE ESSENTIALS

The VBBC Essentials Course helps venues shine in the post-pandemic landscape by uncovering and amplifying their unique "superpowers." This program is all about creating jaw-dropping photo galleries, working smarter (not harder!) with batch social media content, and crafting brand statements that make couples swoon. These tools remain essential for venues wanting to stand out in a saturated market, connect authentically with today's couples, and transform those site tours into signed contracts.