A gripping business fable that proves ANY venue can be successfully marketed.
Inside our Marketing the Murder Barn Course
Turn Your Venue's Challenges Into Your Greatest Marketing Assets
Welcome to "Marketing The Murder Barn," a revolutionary 10-module course that transforms venue marketing obstacles into opportunities. Join us on a journey through this gripping business fable that proves ANY venue can be successfully marketed. Through the story of a historic barn with a dark past, you'll discover creative strategies to highlight your venue's unique features and turn them into powerful selling points—no matter how challenging they may seem.
Stop chasing every lead and start attracting your ideal clients. Create specific and detailed customer avatars that help you market specifically to couples who will love your venue, value your offerings, and become your best advocates.
Find Your Couples:
Create Your Customer Avatar
MMB • MODULE 3
MMB • MODULE 1
Step into our compelling business fable where a venue's dark past becomes its greatest asset. Follow along as we uncover strategic principles for turning your venue's challenges, history, or quirks into captivating selling points.
The Barn, The History, The Murder
Unearth and lean into what makes your venue truly special. Learn to identify, amplify, and leverage your venue's unique selling propositions and superpowers that make couples choose you over anywhere else—even if they can't articulate why.
The Plan: Lean into the Story + a Focus on Superpowers
MMB • MODULE 2
Cut through the social media chaos with focused strategies that actually work. Learn practical approaches to showcase your venue effectively without wasting time on platforms that don't convert.
Social Media and Digital Marketing
MMB • MODULE 6
A focus on converting website visitors to site tour bookings. Optimize every element of your digital presence to guide prospects through your sales funnel and get them excited to experience your venue in person.
Using Your Website to Get that Site Tour
MMB • MODULE 5
Guiding venue owners through creating effective websites that convert visitors to site tours—all demonstrated through Sarah's transformation of the Murder Barn's digital presence to appeal to different audiences.
Your Website is Your Biggest Weapon
MMB • MODULE 4
Double your site tour conversion rate. Structure personalized property tours that help couples envision their day + implement follow-up strategies that transform "we'll think about it" into "where do we sign?"
The Sales Funnel Part 2: From Site Tour to Contract
MMB • MODULE 9
Master the art of nurturing leads. Transform inquiries into excited couples ready to visit your venue through strategic follow-up systems that feel personal and build genuine connection.
The Sales Funnel Part 1: From Lead to Site Tour
MMB • MODULE 8
Measure what matters to grow your venue business. Discover the essential metrics that reveal exactly where your sales process needs improvement and which marketing efforts deliver real results.
Breaking Down the Sales Funnel
MMB • MODULE 7
Build sustainable success that lasts. Implement the core business practices that keep your venue thriving through market changes, create consistently exceptional experiences, and establish your reputation as the must-book venue.
Five Habits of a Healthy Wedding Venue
MMB • MODULE 10
Mastered the Basics? Explore Our Essentials Course
The VBBC Essentials Course helps venues shine in the post-pandemic landscape by uncovering and amplifying their unique "superpowers." This program is all about creating jaw-dropping photo galleries, working smarter (not harder!) with batch social media content, and crafting brand statements that make couples swoon. These tools remain essential for venues wanting to stand out in a saturated market, connect authentically with today's couples, and transform those site tours into signed contracts.
Ready to Put Your Learning into Action?
List your wedding venue where couples are actively searching.
Join thousands of successful venues on Here Comes The Guide.
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