A 10-module educational course to help you level up your wedding venue business
Basics
Inside the VBBC Basics Course
Born as a pandemic response, the inaugural Venue Business Boot Camp gave venues the tools to pivot—and thrive—during industry upheaval.
This 10-module course covers everything from virtual site tours and response templates to micro-wedding packages and digital marketing must-haves. Still a goldmine today, these foundational strategies help venues optimize their websites, boost SEO, and craft info packages that turn challenges into opportunities (and couples into clients!).
We're going a bit "behind the scenes" and talking really honestly about what we did as a company to respond to the pandemic, and what we've been hearing from wedding venues all over the U.S.
HOW TO NOT JUST SURVIVE, BUT THRIVE IN A CRISIS
VBBC BASICS • MODULE 3
VBBC BASICS • MODULE 1
Master the art of virtual site tours that convert. Learn step-by-step techniques to showcase your venue online and attract destination couples from anywhere in the world.
HOW TO CREATE A VIRTUAL WEDDING VENUE TOUR
A venue's superpowers are its standout strengths that give it a natural competitive edge. Learn to identify and leverage your 3-5 superpowers to set you apart in your market.
HOW TO FIND YOUR VENUE'S SUPERPOWERS
VBBC BASICS • MODULE 2
Tap into the micro-wedding market successfully. Create attractive all-inclusive packages specifically designed for intimate celebrations.
THE 411 ON ELOPEMENTS & SMALL WEDDINGS
VBBC BASICS • MODULE 6
Craft compelling emails that get responses. Learn to write RFP replies that move couples from inbox to on-site tour with templates, tutorials, and examples.
THE SECRETS TO EMAILS THAT ACTUALLY WORK
VBBC BASICS • MODULE 5
Tips and advice on how to move couples from their initial inquiry to coming in for a site tour. Master response timing, messaging strategies, and follow-up methods that close more deals.
HOW TO MAKE THE SALE
VBBC BASICS • MODULE 4
Innovate your venue offerings for today's market. Discover creative packages, promotions, and social strategies that attract modern couples.
SMART WAYS WEDDING VENUES ARE DOING NEW THINGS
VBBC BASICS • MODULE 9
Create pricing guides that actually sell. Identify and fix common mistakes that could be costing you bookings, with practical solutions for each.
SIX WAYS YOUR VENUE INFO PACKET MIGHT BE FAILING YOU
VBBC BASICS • MODULE 8
Transform your website into a booking machine. Learn what your venue's website must include – and what it must be able to do – to become a truly useful sales tool.
ALL ABOUT YOUR WEBSITE - YOUR MOST POWERFUL SALES TOOL
VBBC BASICS • MODULE 7
Learn success secrets from industry veteran Audrey Nelson. Gain insights from her extensive career managing high-performing wedding venues.
PORTRAIT OF A SUCCESSFUL WEDDING VENUE MANAGER
VBBC BASICS • MODULE 10
Mastered the Basics? Explore Our Essentials Course
The VBBC Essentials Course helps venues shine in the post-pandemic landscape by uncovering and amplifying their unique "superpowers." This program is all about creating jaw-dropping photo galleries, working smarter (not harder!) with batch social media content, and crafting brand statements that make couples swoon. These tools remain essential for venues wanting to stand out in a saturated market, connect authentically with today's couples, and transform those site tours into signed contracts.
Ready to Put Your Learning into Action?
List your wedding venue where couples are actively searching.
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