TRANSFORM YOUR VENUE BUSINESS WITH PROVEN STRATEGIES
No fluff, no filler. Just venue-specific strategies that fill your calendar and boost your bottom line.
Explore Our FREE Courses
Perfect for venues of all types & styles:
Transform venue challenges into unique selling points through this engaging 10-episode series. Learn how one fictional venue owner turned a problematic property history into her greatest marketing advantage, with frameworks you can apply to your own wedding venue.
A MODERN BUSINESS FABLE
Our comprehensive 15-module venue business curriculum, organized into Basics and Essentials, gives you the complete toolkit for venue success. From pricing strategies and marketing fundamentals to client relations excellence, these modules cover everything you need to build a thriving venue business.
OUR SIGNATURE COURSE SERIES
Designed for venues at every stage:
- Foundational modules for new venues
- Advanced content for established businesses
- Practical worksheets and templates
- Self-paced learning
- Lifetime access
- Totally free
- 10 story-driven podcast episodes
- 5 applicable marketing frameworks
- Practical worksheets and templates
- Self-paced learning
- Lifetime access
- Totally free
Want to know why some wedding venues are booked solid while others struggle to fill their calendars? Having a beautiful property simply isn't enough anymore.
That's why we've created Venue Business Boot Camp—to show you exactly how to transform your gorgeous venue into a profitable, sustainable business that attracts your ideal couples without sacrificing your sanity or margins.
In our comprehensive curriculum, we're pulling back the curtain on the exact strategies that have helped our most successful venues maintain healthy profit margins and stay booked with couples who truly value what they offer.
Whether you're just opening your doors or you've been hosting weddings for years, if you're ready to elevate the business side of your venue, this program was created specifically for you.
OUR MISSION: EMPOWERING VENUES TO THRIVE
We cover the essentials that wedding venue courses typically gloss over:
- Developing your venue's unique selling proposition and "superpowers" that make you irresistible to your ideal couples
- Pricing for actual profit (not just revenue) with strategies that protect your margins while keeping you competitive
- Creating a marketing strategy that resonates with your ideal couples and positions your venue as the perfect match for their vision
- Mastering site tours that convert by telling the story of each couple's event at your venue and helping them envision their celebration in your space
- Crafting compelling packages that maximize your profit in creative ways without turning away budget-conscious couples
- Building strategic follow-up systems that keep your venue top-of-mind without coming across as pushy
How To Create a Virtual Venue Tour
How to Find Your Venue's Superpowers
How To Not Just Survive, but Thrive in a Crisis
How to Make the Sale
How To Get Couples to Respond: The secrets to emails that actually work
The 411 on Elopements and Small Weddings
A FOCUS ON YOUR WEBSITE
Six Ways Your Venue Info Package Might Be Failing You
Innovate + Create – Smart Ways Venues are Doing New Things
Portrait of a Successful Venue Manager with Guest Audrey Nelson
VBBC BASICS
COURSE MODULE LIST
Ready to Put Your Learning into Action?
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