I have a question for you: Who gave your last five venue tours?
If you’re like most venues, it’s probably a mix – maybe you handled a few, your assistant took one, and that amazing coordinator who only works weekends grabbed another. We all do it this way. But here’s what I’ve been noticing…
Why this matters for your venue: Inconsistent tours = inconsistent bookings
Here’s what I’ve learned after watching thousands of venue tours: The WHO matters as much as the WHAT.
Your Saturday warrior who’s exhausted from last night’s wedding? They’re accidentally talking couples out of booking. Your super-shy assistant who knows every detail but can’t make eye contact? Missing connection opportunities. You, the owner, who’s so passionate you talk for 90 minutes? Overwhelming couples into indecision.
Why this matters for your venue: The right tour guide can double your conversion rate
The venues with the highest tour-to-booking rates have one thing in common: They’ve identified their Tour Champion and protect their energy like gold.
TO-DO FOR YOU:
Track who’s giving tours and what happens after:
– Monday tour with Sarah → Booked
– Tuesday tour with you → Ghosted
– Thursday tour with Sarah → Booked
– Saturday tour with exhausted coordinator → “We’ll think about it”
See the pattern yet?
Find your Sarah. Protect your Sarah. Pay your Sarah well. And for the love of all that’s holy, don’t make your Sarah give tours the morning after she worked a wedding.
(Want to dive deeper into this? Episode 9 of Marketing the Murder Barn is all about who should actually give your tours and why.)
Your booking rate will thank you.
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