The New York Times published a wedding style quiz recently. Ten questions, totally multiple choice, helps couples figure out what kind of wedding fits them. It got shared everywhere because of course it did.
And I couldn’t stop thinking about what that means for venue sales right now. (Because of course I couldn’t.)
Not long ago, the natural next step after a couple’s initial inquiry was a phone call. You’d ask the questions, get a feel for them, figure out what they needed. That call did a lot of work: it built rapport, it qualified the lead, and it gave you the information you needed to personalize the site tour.
Gen Z is not making that call. And the silence between their inquiry and your site tour is where a lot of bookings die.
So here’s the idea: what if you gave them something quiz-like to interact with instead?
Something short. Multiple choice. Fun to fill out.
It could be:
A quick Google Form
— five or six questions about their vision, their vibe, their priorities. Dead simple to build, easy for them to complete in two minutes.
An Interact quiz
— a little more polished and branded, same idea. “What kind of wedding are you planning?” with answer options that actually tell you something.
The questions you ask should be the ones you used to get answered on that phone call. Things like:
How many guests are you imagining?
- What’s the one thing that matters most to you on your wedding day?
- What’s your vibe: intimate and elegant, or big and celebratory?
- When they fill it out, two things happen. They feel engaged and seen, because this generation genuinely likes interactive formats. And you get the intel you need to make the site tour feel tailored specifically to them.
That’s the whole play. It’s not complicated. It’s just meeting them where they already are.
TO DO FOR YOU:
Sketch out five questions you’d normally ask on a qualifying phone call. That’s your quiz. You can have a Google Form live by the end of the week.
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