October 4, 2022

Finding your Top 5 Referring Sources

It’s now officially Budgeting Season. That time of year when most wedding venues are looking at their overall budgets and allocating resources.

It’s been tricky to properly allocate everything since 2020, hasn’t it? And marketing resources are some of the stickiest wickets. First we were throwing money at marketing in 2021, then whispers of “recession” had us all pulling  back a bit. That’s our new normal, these weird ebbs and flows.

There is one thing you absolutely need to check on before you make decisions as to your marketing budget allocation for 2023:

What are your Top 5 “referring sources” to your website?

If you don’t know the answer to this question, you could be making decisions that will lead to lower revenue numbers for the new year.


If you have access to Google Analytics – great! Go check and see which websites brought you the most traffic in 2022. I bet you’ll be surprised by a couple of them. Both the ones that are there and the ones you may expect to be that aren’t! Either way, this information is crucial to your decision-making.

You may think your own website is your key source of referrals, only to find out that it’s getting a lot of help from other sources. You need to know this!

If you aren’t sure where to go for that, here’s help:

Go to: Acquisition > All Traffic > Referrals

This is what you’ll see:

If you don’t have access to Google Analytics, find out who in your organization does. This information is absolutely key to making smart budgeting decisions for your wedding venue in 2023!

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Meredith Monday Schwartz started at Here Comes The Guide in 1997 (we didn’t even have a website back then—there might also have been dinosaurs running around!) and was a wedding venue specialist for 10 years before taking over as Chief Bossypants in 2007. In the years since she joined HCTG, she’s learned a lot about wedding couples, wedding venues, and running a company profitably and well. To hire Meredith to consult on best practices in your wedding venue business, email meredith@herecomestheguide.com.