Your Website Has One Job (And It’s Not What You Think)

Here’s a mindset shift that changes everything about your website: Your website is NOT there to make the sale.

It’s there to get couples to book the site tour.

That’s it. One job.

Why this matters:

I see venues trying to cram every single detail onto their website—all the nuts and bolts, every possible question answered, every package explained in full. They want to be helpful and I understand the impulse.

But here’s the truth: no couple is booking the venue for their wedding solely from your website. They need to experience your space in person. They need to feel the vibe, picture their guests, imagine their first dance.

Your website just needs to create enough intrigue, provide enough information, and make it easy enough to take action that couples think, “We need to see this place.”

That’s Part 1 of your sales funnel: Lead to Site Tour. And your website is the engine that drives it.

In Episode 4 of Marketing the Murder Barn, MaryClaire and I break down exactly how to build a website strategy around this principle—user journeys, site architecture, mobile optimization, and the specific pages every venue needs.

Listen to Episode 4 here

TO-DO FOR YOU:

1. Listen to (or watch) Episode 4 of Marketing the Murder Barn
2. Download the 10-Step Website Audit Checklist from the episode page and run through it on your own site. Put yourself in couples’ shoes—check it on your phone AND your desktop. What’s working? What’s broken? What’s making it harder than it should be to book a tour?

Stop trying to close the sale on your website. Start getting more site tours.