Here's what to do next
In 'Marketing the Murder Barn' episode 6, hosts Meredith & Mary Claire focus on social media strategy for wedding venues.
Key points include:
Key points include:
- Which social platform is a “must do"
- Who should manage your social media,
- How many times a week do you really have to post?
- How to leverage your venue's unique "superpowers" in your content,
- the "content goldmine" already happening at your venue,
- The daily social media routine that actually works
WHAT YOU'LL LEARN WHEN YOU DIVE INTO THIS MODULE:
EP. 6: Social Media and Digital Marketing
EP. 6: Social Media and Digital Marketing
Refer to the time-stamped show notes below when you want to revisit any particular portions of the episode.
listen to the podcast
SHOW NOTES:
0:21 Welcome back to Marketing The Murder Barn!
1:36 Catching you up on our business fable backstory and what we’ve learned so far
2:29 Our focus on what works best for wedding venues on social media
3:08 Why you should have a separate Instagram account just for weddings
5:07 Who should handle your social media
6:28 The key to running your social media
7:02 Do you need to hire a full-time social media person?
7:36 When you can't manage your social media
8:55 Platform selection and content calendar
9:52 Our posting recommendations
10:30 How important Pinterest can be for your venue
11:19 Content strategy and superpowers
11:55 How you can leverage your superpowers in content creation
13:01 Two questions to ask yourself when making content choices
13:22 Our solution for when you feel like you don't know what to post
14:54 Your content ideas list
16:20 How will this content feel different from others?
16:40 How to make this as effortless as possible
17:23 The couple's perspective on this content
19:01 The importance of sharing the seasonal differences at your venue
20:50 The 10-minute daily social media routine
25:11 How consistent engagement helps you on social media
26:10 Key takeaways about social media for your venue
26:40 Check out Strong Brand Social’s social media workshop
27:30 Check out our resources for this episode below
27:57 Looking ahead to next week's episode
28:15 Thanks for listening!
Create a dedicated wedding Instagram account and have someone who actually enjoys social media manage it
Focus on Instagram and Pinterest with quality over quantity - just 2 posts per week beats posting everywhere daily
Document your venue's daily magic through setups and behind-the-scenes moments using a simple 10-minute daily routine
Essential Social Media Tools for Wedding Venues
This social media tools guide covers essential platforms for wedding venues: Later and Planoly for content planning and scheduling, free Snapseed for photo editing, Canva for content creation, and TextExpander for quick hashtag insertion. Additional options include Strong Brand Social for education, Sprout Social for management, and Lightroom for advanced editing.
checklist
This social media playbook for wedding venues keeps it simple: focus on Instagram and Pinterest, budget 4 hours weekly, post 2-3 times on Instagram plus 5 Pinterest pins. Showcase your venue's "superpowers" through four content categories: signature features, service excellence, venue in action, and expert insights. Batch your work, collaborate with vendors, and stay authentic while highlighting what makes your space unique.
The Wedding Venue Social Media Playbook
Workbook
YOUR TOOLS FOR THIS MODULE
Let's talk hashtags specifically, how to use them to get your venue in front of the right couples in your area. This isn't about trending hashtags or going viral; it's about being discoverable to couples who are actively looking for venues in your region.
Wedding Venue Hashtag Strategy Guide
worksheet
You know those people who can instantly pull you out of a funk with a one-liner that has you literally LOL'ing? That's Mary Claire: witty, sharp, and comfortable in her own skin. Since joining our team, we can't imagine functioning without her. When she's not chatting with clients and brightening their day, she's outdoors with her family or designing jewelry. She's the ultimate gem.
MARY CLAIRE NEWCOMB
Meredith Monday Schwartz started at Here Comes The Guide in 1997 (we didn't even have a website back then—there might also have been dinosaurs running around!) and was a wedding venue specialist for 10 years before taking over as Chief Bossypants in 2007. In the years since she joined HCTG, she's learned a lot about wedding couples, wedding venues, and running a company profitably—and well.
MEREDITH MONDAY SCHWARTZ
