Here's what to do next
In 'Marketing the Murder Barn' episode 7, hosts Meredith & Mary Claire focus on the sales funnel for wedding venues. Key points include:
- Breaking the sales process into two distinct parts
- The importance of tracking actual data and metrics rather than relying on gut feelings to identify where the funnel is breaking down
- Part One goal is simply getting couples to visit the property; Part Two focuses on connection and conversion during the actual tour
- Introduction of the "Sales Funnel Success Finder" tool and advice to start small with tracking the most important metrics first
WHAT YOU'LL LEARN WHEN YOU DIVE INTO THIS MODULE:
EP. 7: Breaking Down the Sales Funnel into Two Parts
EP. 7: Breaking Down the Sales Funnel into Two Parts
Refer to the time-stamped show notes below when you want to revisit any particular portions of the episode.
listen to the podcast
SHOW NOTES:
0:15 Welcome back to Marketing The Murder Barn!
1:45 Catching you up on our business fable
2:33 What we’re chatting about today: Sales
3:04 Breaking down the sales funnel
4:21 Figuring out your challenges within the sales funnel
5:03 The power in knocking your data
5:51 Breaking down the two parts of the sales funnel
6:50 Part one: Everything from lead to site tour booking
7:58 The key things to track in part one of the sales funnel
9:40 When to focus on part one of the sales funnel
10:13 Part two: From site tour to booking
11:21 Our site tour idea examples
12:05 The key things to track in part two of the sales funnel
13:20 When to focus on part two of the sales funnel
14:12 Why tracking these funnel metrics is so important
15:04 Check out our episode resources below
15:45 Reminder: Every venue is different and has different challenges
16:20 Looking ahead to the next episode
16:50 Thanks for listening!
You can't improve what you don't measure – and most venues are flying blind when it comes to their sales funnel.
Stop trying to sell the whole wedding in your first email – your only job is getting them through the door for a site tour
If we can teach you how to market a place nicknamed 'The Murder Barn,' just imagine what you can do with your event space
Wondering where your bookings are getting stuck? This quick tool reveals if you need to fix your lead-to-tour game or your tour-to-booking magic! Just plug in 3 months of numbers, score two simple assessments, and we'll tell you exactly where to focus first. Way better than guessing!
Sales Funnel Success Finder™
worksheet
You know those people who can instantly pull you out of a funk with a one-liner that has you literally LOL'ing? That's Mary Claire: witty, sharp, and comfortable in her own skin. Since joining our team, we can't imagine functioning without her. When she's not chatting with clients and brightening their day, she's outdoors with her family or designing jewelry. She's the ultimate gem.
MARY CLAIRE NEWCOMB
Meredith Monday Schwartz started at Here Comes The Guide in 1997 (we didn't even have a website back then—there might also have been dinosaurs running around!) and was a wedding venue specialist for 10 years before taking over as Chief Bossypants in 2007. In the years since she joined HCTG, she's learned a lot about wedding couples, wedding venues, and running a company profitably—and well.
MEREDITH MONDAY SCHWARTZ
