ON-DEMAND VIRTUAL WORKSHOP
SELF-PACED • LIFETIME ACCESS
BROUGHT TO YOU BY HERE COMES THE GUIDE & VENUE BUSINESS BOOT CAMP
ALL VENUES. ALL VIRTUAL.
actually useful.
An on-demand virtual event for wedding venue professionals
who want more bookings
– and a clear plan to get them.
Couples are researching longer, comparing more closely, and expecting your website, your emails, and your tours to prove you “get them” before they ever reach out. The venues winning right now aren't working harder. They're working differently.
That's what Venue IQ is built to help you do: meet the new moment in the wedding industry.
The market has shifted
and your strategy needs to shift with it.
Absolutely zero sponsor pitches. You’re here to learn, not be sold to.
No generic small-business advice. You’re a venue, not a DJ or a planner.
We won’t give you a firehose of tactics. Just the ones you need to do business today.
One focused workshop that helps you answer the questions actually driving your wedding venue bookings:
- Who is our venue for?
- What makes us different?
- How do we sell without feeling gross?
- And is our website helping couples book tours — or quietly losing them?
Three Sessions.
Zero Filler.
Session 1 – THE KEYNOTE
The New Wedding Couple: How the Market Has Changed – and Who You Should Be Talking To
With Meredith Monday Schwartz, CEO of Here Comes The Guide
The wedding industry has substantively changed since 2020. And even more so since 2025. The middle of the wedding market is hollowing out. Couples are largely splitting into two camps, and the marketing strategies for each are nearly opposite. Meredith walks you through the K-shaped framework, helps you place your venue, and gives you the North Star Question that ends the “should we / shouldn’t we” loop for good.
You’ll walk AWAY knowing
which part of the market you actually serve, and the one positioning sentence that tells the right couples “this is for you.”
Session 2 – THE PANEL
Intuitive Selling Without the ‘Ick' — How to Book Weddings Without Feeling Like a Used Car Salesman
Moderated by Lisa Shields, COO of Here Comes The Guide, with a panel of Here Comes The Guide sales managers
Sales doesn't have to feel gross. The best venue sales pros read the room in 30 seconds, ask better questions, and follow up like a friend instead of a stalker. This panel pulls back the curtain on what they actually do — including the “break-up email” that re-engages ghosting leads.
You’ll walk AWAY WITH
a follow-up cadence that doesn't feel pushy, and a way to handle objections without going defensive.
Session 3 – THE CRITIQUE
Your Website Under the Microscope — What's Working, What's Confusing, and What to Fix This Week
With Jenna Miller, Creative Director, and Sophie Robinson, Customer Relationship Manager
Your website has ONE job: get couples to book a tour. Not tell the whole story. Not make the sale. Just get the tour. Together we'll walk through two real venue websites — one built for value-minded couples, one for experience-seekers — using the same five-part framework you'll then run on your own site.
You’ll walk AWAY WITH
the framework for a website self-critique with three quick wins you can fix this week.
Venue IQ On-Demand
Venue education that fits your schedule.
SELF PACED
$199
*On demand, lifetime access, watch anytime
Everything in one easy-to-access hub
All three sessions, recorded full-length
Worksheets + slide deck PDFs included
Watch on your own schedule
Lifetime access
VENUE IQ, YOUR WAY:
I’ve done venue conferences before. What makes this different?
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Venue IQ is venue-focused, virtual, and built to be immediately useful. No travel. No hotel costs. No sitting through sessions that were really made for planners, photographers, or vendors. Venue IQ offers three strategic sessions designed to help you make better decisions about your venue’s positioning, sales process, and website.
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Will this work for my venue if it’s non-traditional, corporate, or boutique?
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Yes. Independent venues will feel very seen here, but the frameworks also apply to hotel venues, estate venues, corporate properties, barns, gardens, historic spaces, and nontraditional venues. There’s no one right way — there’s the right way for your venue and your couple. We’ll help you figure out which one that is.
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How does Self-Paced Venue IQ work?
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You’ll get lifetime access to all three full-length session recordings, plus the worksheets and slide deck PDFs that go with them. Everything is organized in one place, so you can work through Venue IQ whenever it fits your schedule.
You’ll receive a link to the Venue IQ hub as soon as you purchase your self-paced ticket.
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Is there a refund policy?
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Because Venue IQ is a digital product with immediate access to the full workshop and resources, all purchases are final and non-refundable. You’ll have lifetime access, so once you purchase, the material is yours to work through whenever it fits your schedule.
You can review our full Terms & Conditions for more details.
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