Here's what to do next
In Marketing the Murder Barn Episode 10, hosts Meredith & Mary Claire wrap up the series with The 5 Habits of a Healthy Wedding Venue.
Key points include:
Key points include:
- Tracking key metrics to guide decisions
- Holding bi-annual staff reviews to uncover hidden strengths
- Auditing marketing channels regularly to stay relevant
- Knowing your financial numbers to protect profit
- And asking “What result am I looking for?” to stay focused on outcomes
WHAT YOU'LL LEARN WHEN YOU DIVE INTO THIS MODULE:
EP. 10: 5 Essential Habits of a Healthy Wedding Venue
EP. 10: 5 Essential Habits of a Healthy Wedding Venue
Refer to the time-stamped show notes below when you want to revisit any particular portions of the episode.
listen to the podcast
SHOW NOTES:
0:21 Welcome back to Marketing The Murder Barn
1:47 Backstory on our business fable
2:45 Mary Claire’s most impactful pieces from this course
4:51 Habit #1: Track The Trackables
5:13 The four key metrics to track
6:10 Sarah’s important tracking realizations and integrations
8:39 Habit #2: Bi-Annual Staff and Task Reviews
9:30 Three crucial questions to ask
12:10 Key takeaways about these reviews
14:52 Habit #3: Regular Marketing Channel Audits
15:33 Sarah’s discovery from her marketing channel audits
16:57 How this translates to your marketing
18:21 How often you should be doing this audit
19:33 Habit #4: Know Your Numbers
20:50 A tracking example from Penrose Estate
24:51 Find our profit calculator in our resources below
25:42 Habit #5: Always Think About The Result
26:51 An example from Sarah at Penrose Estate
29:40 Why you should ask this question in every decision you make for your venue
31:15 How this creates a true clarifying moment
32:11 Find our checklist in the resources below
32:30 Celebrating the final episode of Marketing The Murder Barn
33:01 How to get the most out of this course
33:20 Where to ask questions if you get stuck
33:39 Check out our shop
34:40 Thank you so much for joining us on this journey!
Track, review, and refine to build a healthy, thriving venue.
From metrics to marketing, profit to purpose, discover the five habits that drive lasting success.
If you can sustain the Murder Barn, you can grow any venue.
The Five Essential Habits of a Healthy Wedding Venue
The Five Essential Habits guide helps venues thrive through consistent tracking and reviews. It covers weekly analytics, biannual staff check-ins, periodic marketing audits, monthly financial reviews, and results-based decisions. Includes quarterly scoring and annual reflection to track growth and set priorities.
WorkSHEET
The Penrose Profit Calculator worksheet logs wedding details, fixed and variable costs, and profit. It covers staffing, utilities, equipment, insurance, and optional add-ons like the Moonlight Mystery package. Users input revenue and extras to calculate total costs, net profit, and margin, helping track profitability by package type.
Penrose Profit Calculator
Worksheet
YOUR TOOLS FOR THIS MODULE
You know those people who can instantly pull you out of a funk with a one-liner that has you literally LOL'ing? That's Mary Claire: witty, sharp, and comfortable in her own skin. Since joining our team, we can't imagine functioning without her. When she's not chatting with clients and brightening their day, she's outdoors with her family or designing jewelry. She's the ultimate gem.
MARY CLAIRE NEWCOMB
Meredith Monday Schwartz started at Here Comes The Guide in 1997 (we didn't even have a website back then—there might also have been dinosaurs running around!) and was a wedding venue specialist for 10 years before taking over as Chief Bossypants in 2007. In the years since she joined HCTG, she's learned a lot about wedding couples, wedding venues, and running a company profitably—and well.
MEREDITH MONDAY SCHWARTZ
